ABOUT

Ben Johnson is a creator-athlete and filmmaker redefining how tennis is seen and experienced. Fusing tennis, fashion, travel and storytelling, his cinematic approach has reshaped the visual language of modern tennis, inspiring a new generation to see the game as a lifestyle and cultural movement.

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Ben has built a global community around his signature aesthetic — a blend of striking visuals, emotional storytelling, and timeless design. He conceives, directs, films, and edits all of his work himself, giving every piece a distinctive creative identity that feels more like cinema than content.

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Ben has collaborated with some of the world’s most prestigious names in sport and luxury, including Nike, Wilson, Lacoste, Ralph Lauren, Giorgio Armani, and the Four Seasons. His projects span everything from on-court apparel campaigns to global travel features and intimate interviews with tennis icons including Novak Djokovic, Venus Williams, Carlos Alcaraz, and Jannik Sinner.